Lou Rivera, AWMA
Financial Advisor
With more than 18 years of experience in the financial services industry, Lou is the Managing Director at North Park Wealth Management, LLC., where he helps individuals, families, and business owners build strategies around their specific goals and circumstances. His work spans advisory asset management, retirement plan strategy, trust investment management, and insurance planning, including life, disability, and long-term care coverage. Before North Park, Lou spent nearly a decade with SC Parker LLC, after earlier roles with Sage Investment Group and Empire Financial Partners in Williamsville, NY. Lou was also a frequent guest on the SC Parker Financial Show on WECK Radio. Lou holds the (AWMA) Accredited Wealth Management Advisor designation from the College for Financial Planning, is currently in the process of receiving his (ChFC) Chartered Financial Consultant designation from the American College of Financial Services and his undergraduate coursework was Interdisciplinary Studies at Old Dominion University. He has been featured in Proactive Advisor Magazine as well as round the Table Magazine, the official publication for the Million Dollar Round Table when he was a Court of the Table qualifier.
Deeply rooted in the Western New York community, Lou is an active supporter of the Niagara River Chapter of Ducks Unlimited and is active an active contributor to other conservation organizations. He is a member of Hiram Lodge F&AM and a parishioner at St. Mark's Parish of Buffalo, where he sits on the board as an at-large member for the Holy Name Society. Lou enjoys spending his free time shooting skeet and trap, skiing, golfing and time with his family. He resides in North Buffalo and is married to Stacey and is very proud of his kids, Jacob, Laurel and Reilly. GO BILLS!